Every email marketer faces it eventually: the moment when you realize a chunk of your list just isn’t paying attention anymore. Those subscribers who once seemed eager and engaged have gone silent, and now you’re left wondering, “Should I delete inactive subscribers, or is there a way to re-engage them?”

It’s a tough call. On one hand, keeping inactive subscribers around can drag down your engagement metrics and hurt your deliverability. On the other, letting them go feels like giving up on potential customers. So, what’s the right move?

In the latest issue of The Email Anarchist, we’re tackling this head-on, exploring the pros and cons of both options. But don’t expect me to spill all the secrets here—this is just a teaser of what’s in store.

Here’s a little taste:

1. The Case for Cutting the Dead Weight

There’s a strong argument for cleaning house—why keep subscribers who aren’t interacting with your content? We’ll touch on why sometimes, less is more when it comes to your email list.

2. The Re-Engagement Rescue Plan

But before you hit delete, there’s another option: re-engagement. We’ll give you a glimpse of the strategies that can bring those dormant subscribers back to life, turning them from ghosts into active participants.

3. When to Say Goodbye

Knowing when to hold ’em and when to fold ’em is key. We’ll hint at the signals that indicate it might be time to part ways for good.

4. Balancing List Quality with Growth

It’s not just about maintaining a clean list—it’s about ensuring your list is full of subscribers who are genuinely interested in what you have to say. We’ll explore how to strike the right balance.

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