Let’s talk about one of the most underrated, underutilized, and downright powerful tactics in your list-building arsenal: sliding into DMs. Yeah, you heard me—direct messages. The very thing you might be avoiding because it feels a little too personal, a little too forward. But here’s the deal: when done right, a well-crafted DM can do more for your email list than a dozen social posts combined.

Think about it—when someone follows you, they’re giving you an open invitation to start a conversation. They’re already interested in what you’re about, and now they’re waiting to see if you’re going to step up and make a move. So why aren’t you taking advantage of this golden opportunity?

Here’s the thing: most people shy away from sliding into DMs because they don’t want to come off as spammy or desperate. But that’s where the art comes in. There’s a way to do this that feels natural, authentic, and even welcome. It’s about striking up a genuine conversation, offering real value, and seamlessly guiding that new follower toward subscribing to your email list.

In the latest issue of The Email Anarchist, I’m spilling the secrets on how to master the art of the DM. I’ll show you how to craft a message that feels personal, not pushy—how to add value right from the start, and how to turn a casual follower into a loyal subscriber. We’re talking about the kind of engagement that builds trust, deepens connections, and grows your list in a way that feels almost effortless.

So if you’ve been letting those new followers sit there, untouched and unconverted, it’s time to change that. Don’t let the fear of being “too forward” stop you from building real relationships—and a killer email list along the way.

Ready to turn those followers into subscribers? The latest issue of The Email Anarchist has the strategy you need to do it right. Let’s make those DMs work for you!

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