I’m about to hit you with some real talk. If you’re sending emails and driving traffic but still not seeing those sweet, sweet conversions, it’s probably ’cause you’re committing not one but TWO major sins.
Yeah, you heard me—TWO. And they’re both so easy to fix, you’re gonna kick yourself for not doing it sooner. Let’s dive in..
Sin #1: Storytelling is All About YOU (Hint: It Ain’t About You)
Let me ask you a question. How many times have you written an email, hyped up your product, told a story about your journey, your wins, your grind… and then—crickets?
Be honest. It’s because you’ve been making the classic rookie mistake: Storytelling Sin #2—It’s all about YOU.
Here’s the hard truth: nobody cares about your story unless it helps THEM win. Seriously. Your audience doesn’t wanna hear about how awesome you are. They wanna hear about how YOU can help THEM become awesome.
Think about it. Are you gonna read a whole email about someone’s personal journey unless it hits home for you? Nah. They wanna see how their problems get solved, and how you can be the one to guide ‘em there.
Sin #2: You’re Not Retargeting (You’re Leaving $$ on the Table)
Now, let’s get into the second big sin. You’re driving traffic like a boss—hats off to you—but guess what? If you’re not retargeting, you’re basically turning away cash at the door.
Most people don’t convert the first time they hit your site. Yeah, even if your offer is the bomb, they need a little push. That’s where retargeting comes in. You’ve gotta follow up, remind ‘em why they’re missing out, and give ‘em that extra nudge.
If you’re not doing this, well… you’re just blowing your chances. It’s like inviting people to a party and then forgetting to tell ‘em where the door is. Not cool.
The Fix: Get Your Act Together and Start Converting
So, what’s the move here? Easy. First, flip your stories. Make your audience the hero, the star, the VIP of your email. It’s their journey—you’re just the guide helping them win. Second, get that retargeting game on lock. Show people the door after they’ve taken a peek but didn’t walk through.
Simple stuff, right? But you’d be surprised how many people are out here messing it up.
Want the Full Breakdown?
If you wanna dive deeper into how to fix these mistakes and turn your emails and traffic into straight-up cash machines, I got you covered. Head over to The Email Anarchist, where I break down these sins (and a few more) and show you how to flip ‘em into wins. It’s packed with email strategies that’ll have you converting like a pro.
👉 Subscribe to The Email Anarchist Now and stop leaving money on the table..
